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From RFG Advisor, Tommy Williams | The Logic of Warehouse Clubs

by: Tommy Williams
published: October, 30th 2017


The Logic of Warehouse Clubs

By: Tommy Williams, President and Founder, Williams Financial Advisors, LLC

And the hits just keep on coming. We recently experienced the anniversary of Black Monday. On October 19, 1987, the Dow Jones Industrial Average (Dow) lost 508 points, or more than 20 percent of its value, as it fell from the previous trading day’s closing value of 2,247 to 1,739. The culprits behind the historic drop are widely thought to be program trading, high valuations, and market psychology. 

However, the anniversary didn’t thwart investors’ enthusiasm. The Dow closed above 23,000 for the first time ever. That’s the fourth thousand-point milestone the Dow has passed this year, according to Reuters. 

The Standard & Poor’s 500 Index also finished the week at a new high. Strong earnings, along with optimism about fiscal and monetary policy, contributed to investors’ optimism. Financial Times wrote: 

“U.S. stocks hit record highs yet again and the dollar touched its strongest level against the yen for more than three months as growth bulls applauded news that the Senate had adopted a fiscal 2018 budget resolution, opening the way for tax reform. U.S. Treasuries fell – most sharply at the longer end of the curve – as participants fretted about the prospect of increased federal borrowing and potentially higher inflation.” 

It’s interesting to note, despite major U.S. stock markets hitting new highs, bullish sentiment has been below the historical average 36 times this year, including last week. The AAII Investor Sentiment Survey showed bullish sentiment down 1.8 percent, while bearish sentiment gained 1 percent and neutral sentiment was up 0.8 percent. Of course, some consider this survey to be a contrarian indicator. But you have to concede that it is counter-intuitive when investors are trending pessimistic and the results are optimistic. Go figure. 

Want to know something else that seemingly defies logic? Warehouse clubs. Like horror flick fodder (extras and co-stars who ignore their gut instincts and venture into places they shouldn’t), people go into warehouse clubs thinking they’ll be able to buy just the items they need and escape without serious injury to their budgets. In reality, only shoppers capable of avoiding impulse purchases seem to manage it, reports AARP Magazine. 

That doesn’t mean you won’t find good deals at warehouse clubs. You will, but you have to exercise tremendous self-discipline. AARP Magazine and Kiplinger’s offered insight to some of the better values at warehouse clubs. They include: 

  • Wine. Here’s a shocker: One warehouse club is the biggest wine retailer in the country, according to MarketWatchMag.com. Reasonably priced, signature brands of quality wines and alcohol have been helping warehouse clubs attract members and improve sales.
  • Movie tickets. There are some films that should be watched in the theater. If you pick up a packet of discount movie tickets at a warehouse club instead of the theater, the show will cost approximately $8.50 per ticket instead of $13 per ticket.
  • Batteries. With the holidays approaching, you’re going to need batteries for everything from drones to remote controls to digital games. Warehouse clubs often have competitively priced options. 

If you’re determined to save money by shopping at warehouse clubs, Fox News suggested a mindset adjustment could help: 

“Buying an item you don't need because it was marked down from $125 to $50 is not saving $75. It's spending $50. That's a lesson that, if taken to heart, should save all [warehouse club] members money. That doesn't seem to be the case for most people, however, so these money-saving memberships probably end up being a drain on people's finances.” 

Perhaps this is a good time to reflect on the profound Confucius quote “He (or she) who will not economize will have to agonize”. 

The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual. To determine which investment(s) may be appropriate for you, consult your financial advisor prior to investing. All performance referenced is historical and is no guarantee of future results. All indices are unmanaged and may not be invested into directly. The economic forecasts set forth in the presentation may not develop as predicted and there can be no guarantee that strategies promoted will be successful. This material was prepared in part by Peak Advisor Alliance. 

Visit us at www.williamsfa.com/. Tommy Williams is a CERTIFIED FINANCIAL PLANNER™ Professional with Williams Financial Advisors, LLC. Securities offered through LPL Financial, Member FINRA/SIPC. Investment advice offered through RFG Advisory Group, a registered investment advisor.  RFG Advisory Group, Williams Financial Advisors, LLC, and Peak Advisor Alliance are separate entities from LPL Financial. Branch office is located at 6425 Youree Drive, Suite 180, Shreveport, LA 71105.


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